SSM™ Research

The SSM™ Assessment has been built using a rigorous, multi-phase process to ensure every question is clear, fair, and scientifically sound.

Phase 1 — Expert Design & Refinement

A lead psychometrician reviewed each question for clarity, construct alignment, and bias reduction. Questions were rewritten, simplified, and balanced so that every forced-choice pair measures a single strength without favouring socially desirable responses.

Phase 2 — Independent Expert Validation

Six international psychologists and psychometric specialists rated each question for relevance, clarity, and coverage. Questions were refined iteratively until all met professional standards, ensuring precision, balance, and scientific rigor.

Phase 3 — Real-User Clarity Testing

A diverse pilot group confirmed the questionnaire is clear, intuitive, and respectful of users' time. Feedback led to further simplification and removal of jargon, resulting in a polished, user-friendly version.